Bobbinhood was crafted in the hormonal mind of Barbara de Ru (who was 6 months pregnant at the time). She used to create women’s fashion for her own label, big industry icons and well-known fashion labels. But as she grew older she grew a little wiser and as her belly grew bigger her sense of fairness grew stronger. So Barbara – who’s always cooking things up – decided she wanted to raise her girls differently. Going through her own wardrobe she noticed a lot of items were ‘fair’ already, but in the girls‘ closet there wasn’t much fairness going on. Barbara and her oldest daughter slayed the fashion industry dragons at home and started to build their own castle – one that is fair, unique, fun and accessible. Something everybody can join in on, and something special to everybody. By making their first piece together, Barbara and her daughter started a story yet to be told.