For breakfast, lunch, or any munch-time, the “here comes the airplane” classic baby- feeding tactic gets added mileage via a charming board book and spoon—with wings! A spoon fashioned into an airplane-utensil adds fun, visual appeal, and reinforcement to parents’ “here comes the airplane!” Accompanying the spoon is a die-cut board book featuring baby animals who “open wide” to receive their own spoonfuls of healthy baby food (peas, berries, bananas, and cereal). Baby boutiques and mainstream venues have always embraced SAMi’s high-quality, smart-and-chic line of books, toys, and games. Here Comes the Airplane! should be another high-flying hit!