By Jaya Saxena
TARGET CONSUMER: People interested in crystals and other Millennial self-care/self-actualization trends, like modern witchcraft, astrology, and tarot Readers of Basic Witches Fans of Jaya's online culture writing From the co-author of Basic Witches, Crystal Clear explores and demystifies the history, properties, and modern self-care appeal of crystals through voice-driven personal essays by one of the internet's most beloved culture writers. As Millennials, younger Gen Xers, and older Gen Zers contend with political, economic, and existential distress, a new trend has emerged: the rise of self-divinatory practices once thought to be the domain of New Age spiritual seekers. Offering a sense of ritual, guidance, and purpose, these practices have gone mainstream at a time when self-care is an important line of defense against the pressures of daily life. But how does a newcomer choose and develop a practice? Unlocking the beauty, accessibility, and self-care potential of crystals, Crystal Clear examines twelve popular stones through twelve cultural prisms, from black tourmaline and its importance in setting boundaries, to pyrite and its impact on imposter syndrome, to Tiger's Eye as a tool for living fearlessly. The result is personal, relatable, funny, and poignant, perfect for fans of Basic Witches looking for inspiration and clarity in their own lives. PERFECT FOR FANS OF BASIC WITCHES AND THOSE INVESTED IN SELF-CARE: Just as Jaya made modern witchcraft more approachable to curious readers in Basic Witches, she demystifies the crystals trend for readers interested in systems imbued with explanatory power by popular culture. Like modern witchcraft, astrology, and tarot, crystals have become enmeshed with self-care and lifestyle trends and have made a big impact on the retail market. BEAUTIFUL, GIFTY PACKAGE: Like Basic Witches, the gifty, highly designed package will be perfect for special markets and target an Urban Outfitters/Anthropologie type of consumer. WILL STAND OUT AMONG OTHER CRYSTAL BOOKS: There are plenty of crystal "bibles" and encyclopedias, as well as beautifully photographed coffee table books, but this is the first book to approach the subject with a personal-meets-practical treatment, which gives it a strong chance of reaching a wider audience that isn't already well-versed on the subject but merely curious. BASED ON JAYA'S ONLINE COLUMN ABOUT CRYSTALS: Jaya has written extensively about crystals in "Personal Facets," her column about crystals and self-care, so her followers will be primed and ready for the book.